Strategic partnership showcases synergy between local sports powerhouses

FRISCO, Texas (September 17, 2024) - PGA of America Studios, in partnership with Victory+, will broadcast live pregame and postgame coverage, as well as intermission reports, for all Dallas Stars road games available on Victory+ for the 2024-25 National Hockey League season. The partnership begins with preseason games in September and runs through the start of the NHL Stanley Cup playoffs in 2025.

“Partnering with organizations like Victory+ and the Dallas Stars is the perfect way to showcase what the team behind PGA of America Studios is capable of producing,” said Jeff Price, Chief Commercial Officer for the PGA of America. “The state-of-the-art technology and ability to broadcast from our home to anywhere in the world is something we hope to share with major sports organizations and companies in the metroplex and across the country.”

Victory+, the new streaming service carrying the Dallas Stars hockey games, will have an experienced professional sports production crew on-site at the PGA of America Studios for each away game to provide content and live coverage for these broadcasts. Each show will be hosted by Brien Rea, returning for his seventh season with the Stars broadcast team, and former Stars forward Brent Severyn, who returns for his 21st season. The first broadcast is scheduled for September 23 when the Stars face the Colorado Avalanche in preseason action. The final road game of the regular season is slated for April 16, 2025 in Nashville.

"PGA of America Studios is an excellent fit for our inaugural Dallas Stars season on Victory+," said Jason Walsh, COO of Victory+. "The studio space allows us to deliver the high-quality broadcasts our expert team is accustomed to producing. Aligning Victory+ with the Dallas Stars and the PGA of America creates a powerful synergy that we are excited to be part of."

Victory+ is a streaming network created by A Parent Media Co. (APMC) to bring Dallas Stars games into sports fans’ homes for free. With the Victory+ platform, fans can stream games and on-demand content on their connected television (CTV) devices, smartphones and tablets. Stars games will be available for fans throughout Texas, Oklahoma, Louisiana and Arkansas. Victory+ will also stream Anaheim Ducks games for fans in southern California.

Since opening in April 2023, PGA of America Studios, located inside the Home of the PGA of America at PGA Frisco, has hosted a national commercial shoot for T-Mobile, as well as the T-Mobile 5G “Live from the Range” show during the 2024 PGA Championship from Valhalla Golf Club in Louisville, KY. The studio also hosted a team from ESPN to cover the 2023 National Rental Car PGA Jr. League Championship live from PGA Frisco. Other broadcasts have included NBC Sports hosting the 2024 PGA Professional Championship broadcast from PGA Frisco, a live remote interview with Golf Channel’s Whit Watson and most recently, Conference USA’s Football Media Day. ESPN will also return to PGA Frisco this year for the 2024 National Rental Car PGA Jr. League Championship in October.

About the PGA of America

The PGA of America is one of the world’s largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders, and work daily to drive interest, inclusion and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit PGA.com and follow us on X, formerly known as Twitter, Instagram and Facebook.

About Victory+

Victory+ a groundbreaking FREE end-to-end, direct to consumer, sports streaming service made for fans, by fans. It is the newest streaming service from A Parent Media Co. Inc. and features free regional broadcasts of various sports teams including the Dallas Stars and Anaheim Ducks. Victory+ is also the home to a library of on-demand, premium sports-based, outdoors, and extreme sports content. Visit www.victoryplus.com to learn more.‍

Media Contact

Nicole Mayberry, PGA of America, nmayberry@pgahq.com